the needle+thræd lifestyle brand was created by new york fashion editor, celia roach. inspired to affect change through fashion, celia started needle+thræd to support indigenous crafts and provide a platform for artisans to share their story.

with fashion industry experience that spans from magazines to trend forecasting, celia expanded needle+thræd's impact for social change by offering like-minded brands creative direction with finding a common thread in style and substance.